Millions of online book co-purchases reveal partisan differences in the consumption of science

Feng Shi, Yongren Shi, Fedor A. Dokshin, James A. Evans () and Michael W. Macy ()
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Feng Shi: Computation Institute, University of Chicago
Yongren Shi: Yale Institute for Network Science, Yale University
Fedor A. Dokshin: Cornell University
James A. Evans: Computation Institute, University of Chicago
Michael W. Macy: Cornell University

Nature Human Behaviour, 2017, vol. 1, issue 4, 1-9

Abstract: Abstract Passionate disagreements about climate change, stem cell research and evolution raise concerns that science has become a new battlefield in the culture wars. We used data derived from millions of online co-purchases as a behavioural indicator for whether shared interest in science bridges political differences or selective attention reinforces existing divisions. Findings reveal partisan preferences both within and across scientific disciplines. Across fields, customers for liberal or ‘blue’ political books prefer basic science (for example, physics, astronomy and zoology), whereas conservative or ‘red’ customers prefer applied and commercial science (for example, criminology, medicine and geophysics). Within disciplines, ‘red’ books tend to be co-purchased with a narrower subset of science books on the periphery of the discipline. We conclude that the political left and right share an interest in science in general, but not science in particular. This underscores the need for research into remedies that can attenuate selective exposure to ‘convenient truth’, renew the capacity for science to inform political debate and temper partisan passions.

Date: 2017
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DOI: 10.1038/s41562-017-0079

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