Letters designed with behavioural science increase influenza vaccination in Medicare beneficiaries

David Yokum, Julie C. Lauffenburger, Roya Ghazinouri and Niteesh K. Choudhry ()
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David Yokum: The Lab @ DC
Julie C. Lauffenburger: Brigham and Women’s Hospital and Harvard Medical School
Roya Ghazinouri: Brigham and Women’s Hospital and Harvard Medical School
Niteesh K. Choudhry: Brigham and Women’s Hospital and Harvard Medical School

Nature Human Behaviour, 2018, vol. 2, issue 10, 743-749

Abstract: A five-arm trial with 228,000 participants found that a single mailed letter increased absolute influenza vaccination rates in individuals ≥66 years of age by about 1%. The framing of the letter made no significant difference to the outcome.

Date: 2018
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DOI: 10.1038/s41562-018-0432-2

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