Social norms and how they impact behaviour

Katherine J. Reynolds ()
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Katherine J. Reynolds: The Australian National University

Nature Human Behaviour, 2019, vol. 3, issue 1, 14-15

Abstract: There is wide interest in the social norms construct across psychology, economics, law and social marketing. Now a study investigates an important missing piece in the social norms’ puzzle: what is the underlying process that explains how norms impact behaviour? The answer: self–other similarity (self-categorization) and internalization.

Date: 2019
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DOI: 10.1038/s41562-018-0498-x

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