It’s time to reimagine sample diversity and retire the WEIRD dichotomy

Sakshi Ghai ()
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Sakshi Ghai: University of Cambridge

Nature Human Behaviour, 2021, vol. 5, issue 8, 971-972

Abstract: The world’s population does not split neatly into two groups, WEIRD and non-WEIRD people, argues Sakshi Ghai. Because the non-WEIRD brush does not do justice to the complexity of human lives, she calls upon behavioural science to ensure that samples represent human diversity.

Date: 2021
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DOI: 10.1038/s41562-021-01175-9

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