Calidad de las tecnologías de la información y competitividad en los hoteles de la península de Yucatán

Caro Encalada Manuel J. (), Leyva Morales Carlos E. () and Vela Manzanilla Raúl ()
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Caro Encalada Manuel J.: Universidad Autonóma de Yucatán
Leyva Morales Carlos E.: Universidad Autonóma de Yucatán
Vela Manzanilla Raúl: Universidad Autonóma de Yucatán

Contaduría y Administración, 2011, vol. 56, issue 3, 121-146

Abstract: This work uses an econometric model to analyze the impact of the quality level in the use of information and communication technologies (ICT) over the degree of hospitality industry competitiveness in the Yucatán Península. The eight models developed adequately and sufficiently explained that the use of ICT with an adequate training of systems users, a correct use value, an appropriate degree of computerization and a proper level of computer security significantly influence the percentage median occupancy in the Yucatán Península, hotels by increasing it, but these companies require identifying its resources and capacity to adequately address the demand for services they offer with better conditions than competitors.

Keywords: calidad; competitividad; tic; hoteles; Yucatán (search for similar items in EconPapers)
Date: 2011
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