The effects of critics reviews on movie demand

Jose Azuela Flores, Fernandez Blanco Víctor () and Sanzo Pérez María José ()
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Fernandez Blanco Víctor: Universidad de Oviedo
Sanzo Pérez María José: Universidad de Oviedo
Authors registered in the RePEc Author Service: Víctor Fernández-Blanco ()

Contaduría y Administración, 2012, vol. 57, issue 2, 201-222

Abstract: Most research on the impact of critics on movie attendance behavior has examined aggregated data but the effect on the behavior has not been observed. Our aim is to fill this gap by analyzing if movie reviews increase movie attendance at the individual level. In order to achieve this goal, the cultural demand model of learning-by-consuming-process was extended to incorporate the effects of the movie reviews. Using the information contained in the Survey of Cultural Practice and Habits in Spain, we estimated an ordered probit model. Our empirical results show that reading reviews strongly increases movie attendance frequency. Moreover, it can be seen that no matter whether the review is positive or negative, the frequency of movie attendance always increases. Accordingly with our results, the worst review it is the one that is never made, so we conclude as the popular saying “very bad reviews are the next best thing to good reviews”.

Keywords: demanda cultural; formación del gusto; demanda de cine; critica de cine; consumidor cultural (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:nax:conyad:v:57:y:2012:i:2:p:201-222

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