Estudio de los factores de compra de productos retro y segmentación del mercado potencial retro

Clemente Ricolfe José S. (), Buitrago Vera Juan M. () and Sendra Emper Eva ()
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Clemente Ricolfe José S.: Universidad Politécnica de Valencia
Buitrago Vera Juan M.: Universidad Politécnica de Valencia
Sendra Emper Eva: Universidad Politécnica de Valencia

Contaduría y Administración, 2013, vol. 58, issue 1, 225-250

Abstract: This paper aims to analyze the behavior of potential retro products buyers. A bibliographical review has allowed defining the motives to buy this type of products. However, it should be emphasized that there is scarcely any quantitative information on the reasons to purchase and the segmentation of the potential retro product market. Using the data collected by means of a survey, a factor analysis and a cluster analysis have been performed. As a result, there are three factors of retro product purchase: characteristics of product, present differentiation feelings and past feelings. Furthermore, the existence of two differentiated segments has been detected: emotive consumer and commercial consumer.

Keywords: producto retro, motivos de compra; análisis factorial, segmentación de mercados (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:nax:conyad:v:58:y:2013:i:1:p:225-250

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