The customer knowledge management and innovation

Juan Mejía Trejo (), José Sánchez Gutiérrez and Gonzalo Maldonado Guzman
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Juan Mejía Trejo: Universidad de Guadalajara, Mexico
José Sánchez Gutiérrez: Universidad de Guadalajara, Mexico
Gonzalo Maldonado Guzman: Universidad Autónoma de Aguascalientes, Mexico

Contaduría y Administración, 2016, vol. 61, issue 3, 456–477

Abstract: Innovation is a key factor to increase the competitive advantage for business. When the Innovation is improved by the Knowledge Management, it does in the firms based on the sense of information: for, from and about the customers and is called: Customer Knowledge Management. So, the aim of this study is to solve: which are the latent factors between Innovation and Customer Knowledge Management relationship? To achieve it, a questionnaire was designed and applied to the 500 Chief Executive Officers from the small & media enterprises software sector in Guadalajara, Mexico, that are part of the value chain, involving: designers, manufacturers and suppliers. The study applied the Structural Equations Model as a quantitative method to discover the underlying relationships amongst the most relevant variables between Innovation on Customer Knowledge Management, as: Driver of Innovation, Support, other Sources of Knowledge, Satisfaction, Experience and Performance with a total of 15 indicators.

Keywords: Innovation stages; Customer Knowledge Management; Business (search for similar items in EconPapers)
JEL-codes: M10 O30 (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:nax:conyad:v:61:y:2016:i:3:p:456-477

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