The influence of the external environment on the functions of the tourist destination: the case of Crete and Elounda beach hotel & villas

Papakonstantinou Efstathios Marios ()
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Papakonstantinou Efstathios Marios: Faculty of Economics, South-West University "Neofit Rilski", Blagoevgrad

Entrepreneurship, 2024, vol. 12, issue 2, 41-49

Abstract: Crete, one of the largest islands in Greece, has a dominant position in tourism as it hosts a large percentage of visitors every year. Crete is an island with hotel facilities providing luxury and high-level services. It has a strong tourism industry, and tourism is one of Greece's biggest sources of annual revenue. In this paper, all these elements are recorded in detail while all external environmental factors are also analyzed (PESTEL). These political, economic, social, technological, environmental, and legal factors are used as tools for designing business plans. These factors of the external environment are categorized into opportunities and threats; the influence of those factors on the continuation of tourism development is recognized, and the likelihood of them taking place in the near future is assessed.

Keywords: PESTEL analysis; tourism development; hospitality industry; environmental factors (search for similar items in EconPapers)
JEL-codes: F61 F62 F64 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:neo:epjour:v:12:y:2024:i:2:p:41-49

DOI: 10.37708/ep.swu.v12i2.3

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