CHARACTERISTICS OF BENCHMARKING IN TOURISM

Ilinka Terziyska () and Vyara Kyurova ()
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Vyara Kyurova: South-West University "Neofit Rilski", Blagoevgrad,Bulgaria

Entrepreneurship, 2013, vol. 1, issue 1&2, 33-40

Abstract: Benchmarking is one of the most efficient methods for improving the performance of companies and destinations. This paper discusses the different forms it may take and places a special focus on the specifics of benchmarking in tourism, outlining the opportunities it provides and the tools that can be applied.

Keywords: Benchmarking; Tourism; Competitiveness (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:neo:epjour:v:1:y:2013:i:1&2:p:33-40

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