THE IMAGE AS A SOURCE OF COMPETITIVE ADVANTAGE IN HOTEL BUSINESS

Vyara Kyurova ()
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Vyara Kyurova: South-West University "Neofit Rilski", Blagoevgrad, Bulgaria

Entrepreneurship, 2013, vol. 1, issue 1&2, 70-76

Abstract: Currently, the hotel business function in a condition of go deep economy crisis and competitive sphere with strong dynamism. In these circumstances, great significance for contractors on hotel business’s sphere have the preservation of taken from them positions on tourist market and forming of competitive advantages in long term aspect. The main instrument for achieving competitive advantages in hotel business at tourist market is image. At this context, the purpose of this working out is to reveal the attitude of image and the factors which have influence on it, for creating and forming the competitive advantage in hotel business.

Keywords: Image; Factors; Hotel Business; Competitive Advantage (search for similar items in EconPapers)
Date: 2013
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