SEGMENTATION AS AN INSTRUMENT FOR EFFECTIVE MARKETING POLICY IN HOTEL BUSINESS

Vyara Kyurova ()
Additional contact information
Vyara Kyurova: South-West University "Neofit Rilski", Blagoevgrad, Bulgaria

Entrepreneurship, 2013, vol. 1, issue 1&2, 86-98

Abstract: The main question in developing of hotel business is raising its competitive power. Important meaning for that is gaining the segmentation of market. It has primary role on right forming of market complex, which straight to customers, from which is depends the realization of hotel product and stable developing of hotel business. At this context, the purpose of this working out is to outline the profile of Bulgarian tourists, who makes travels in southwest region. The analysis and conclusions on this problem is based on data from research among 239 people.

Keywords: Segmentation; Criterion; Hotel Business; Market Policy (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://ep.swu.bg/images/pdfarticles/2013pdf/SEGMEN ... RKETING%20POLICY.pdf (application/pdf)
http://ep.swu.bg/index.php/archive/2013/2013-issue ... cy-in-hotel-business (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:neo:epjour:v:1:y:2013:i:1&2:p:86-98

Access Statistics for this article

More articles in Entrepreneurship from Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD Contact information at EDIRC.
Bibliographic data for series maintained by Vladislav Krastev ().