PECULIARITIES IN TRANSPORT MARKETING MANAGEMENT

Svetla Tzvetkova
Additional contact information
Svetla Tzvetkova: University of National and World Economy, Bulgaria

Entrepreneurship, 2018, vol. 6, issue 1, 19-33

Abstract: Transport marketing is a system for organizing and managing the activity of transport and transport-forwarding enterprises, companies and firms for providing transport services based on a complex study of the transport market and consumer demand for transport production in order to create the best conditions for its realization. Transport marketing has its specificity due to the fact that marketing activities in transport manifest themselves in an overly dynamic environment and that the manufacturing and consumption of transport services coincide in terms of place and time. This complicates the goal of transport marketing for maximum analysis and recognition of consumer interests and the market’s conjuncture, forecasting the trends for its development, designing and realizing the marketing program.

Keywords: management of transport marketing; realizing the marketing program in transport company (search for similar items in EconPapers)
JEL-codes: R40 R41 R49 (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:

Downloads: (external link)
http://ep.swu.bg/images/pdfarticles/2018/PECULIARI ... ETING_MANAGEMENT.pdf (application/pdf)
http://ep.swu.bg/index.php/archive/2018/2018-issue ... marketing-management (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:neo:epjour:v:6:y:2018:i:1:p:19-33

Access Statistics for this article

More articles in Entrepreneurship from Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD Contact information at EDIRC.
Bibliographic data for series maintained by Vladislav Krastev ().