MODERN MARKETING APPROACHES FOR STUDYING THE MARKETING PASSENGER FREIGHTS BY LAND TRANSPORT

Svetla Tzvetkova
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Svetla Tzvetkova: University of National and World Economy, Sofia

Entrepreneurship, 2018, vol. 6, issue 2, 279-292

Abstract: In today’s conditions of dynamic market development, companies that carry out passenger freights use the concepts and methods for market research in order to improve quality, increase their competitive power and stable development, and reduce the number of risks that accompany transport activities. Marketing studies help provide information about the transport firm’s environment and identify the problems related to its activity. A typical characteristic of companies that carry out passenger freights by land transport is that the approaches, methods and mechanisms they implement for the purpose of their marketing research have to be consistent with the type of transport as well as the specificity of the market. The present article reveals modern approaches for studying the transport market, in accordance with its characteristic features.

Keywords: marketing approaches; marketing research of the market for passenger freights by land transport (search for similar items in EconPapers)
JEL-codes: R40 R41 R49 (search for similar items in EconPapers)
Date: 2018
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