MARKET POSITIONING AND INFLUENCE OF TOURIST DESTINATIONS DEVELOPING EDUCATIONAL TOURISM

Iveta Voleva-Petrova ()
Additional contact information
Iveta Voleva-Petrova: South-west university "Neofit Rilski", Blagoevgrad

Entrepreneurship, 2020, vol. 8, issue 2, 93-103

Abstract: This report main aim is to represent and emphasize the market positioning and influence of tourism destinations developing educational tourism. Main research goals are to define the specification of the tourism market, define educational tourism, to identify the specification of the educational tourism market, and also to represent the methodology for positioning and building marketing influence in tourism destination suggested by the author. The suggested methodology is based on the examined academic literature concerning the positioning of tourist products on the market, the author presents his vision for the main stages for the successful positioning of destinations.

Keywords: educational tourism; tourism market; positioning; market influence (search for similar items in EconPapers)
JEL-codes: I23 L11 Z32 Z33 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://ep.swu.bg/images/pdfarticles/2020/MARKET_PO ... CATIONAL_TOURISM.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:neo:epjour:v:8:y:2020:i:2:p:93-103

DOI: 10.37708/ep.swu.v8i2.9

Access Statistics for this article

More articles in Entrepreneurship from Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD Contact information at EDIRC.
Bibliographic data for series maintained by Vladislav Krastev ().