THE COMMUNICATION POLICY OF HOTEL BUSINESS

Vyara Kyurova
Additional contact information
Vyara Kyurova: SOUTH-WEST UNIVERSITY “NEOFIT RILSKI”, BLAGOEVGRAD

Economics and Management, 2014, vol. 10, issue 1, 58-62

Abstract: In modern conditions the activity of the hotel business is largely marked by a high degree of competition. The success of the hotel business depends largely on the effectiveness of its marketing communications. Important for the growth in demand for products and expanding and improving the market position of the hotel business are the means by which the business uses to inform consumers of supplied products, their properties and conditions for acquisition. The aim of the study is to identify the main problems of the communication activities of the hotel business and management decisions for improvement. Analyzes and conclusions on this issue are based on data from a survey of 67 hotels in Blagoevgrad region in February-May 2013.

Keywords: communication policy; hotel business; problems (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
http://em.swu.bg/images/SpisanieIkonomikaupload/Sp ... HOTEL%20BUSINESS.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:neo:journl:v:10:y:2014:i:1:p:58-62

Access Statistics for this article

More articles in Economics and Management from Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD Contact information at EDIRC.
Bibliographic data for series maintained by Vladislav Krastev ().