THE EFFECT OF PUBLICITY ON TRANSPORT FIRMS
Additional contact information
Svetla Tzvetkova: University of National and World Economy, Sofia
Economics and Management, 2018, vol. 14, issue 1, 201-213
The marketing of transport firms can be viewed as one of the main prerequisites for the strengthening of their positions on the transport market in the conditions of an extremely dynamic and competitive market. As part of the promotional mix, the publicity of transport firms includes purposeful measures for reaching a specific target market, and its effect is measured through its influence on the volume of carried out transport services, profit levels and other economic indicators of the activity of transport enterprises.
Keywords: transport marketing; transport service; publicity of transport firms; publicity management; effect of advertising (search for similar items in EconPapers)
JEL-codes: R40 R41 R49 (search for similar items in EconPapers)
References: Add references at CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
http://em.swu.bg/images/SpisanieIkonomikaupload/Sp ... RANSPORT%20FIRMS.pdf (application/pdf)
http://em.swu.bg/index.php?option=com_content&view ... d=29:2018&Itemid=116 (text/html)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:neo:journl:v:14:y:2018:i:1:p:201-213
Access Statistics for this article
More articles in Economics and Management from Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD Contact information at EDIRC.
Bibliographic data for series maintained by Vladislav Krastev ().