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THE POWER OF WORDS IN THE PROMINENT BOOKS OF ECONOMICS

Lívia Benita Kiss
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Lívia Benita Kiss: School in Business and Management, Georgikon Faculty of Pannon University, Keszthely, Hungary

Economics and Management, 2018, vol. 14, issue 1, 288-302

Abstract: My study focuses on analysing the typical keywords of mainstream and alternative economics with the help of content analyzes of 13 prominent economics books. The analysis was conducted in three groups of economics books which are: mainstream, famous alternative and modern alternative. In the course of the analysis I was screening for occurrences of 15 mainstream and 15 alternative keywords were identified in the technical literature. In addition, I looked at the most commonly used words in each group of books. For content analysis I used content analysing software NVivo 11 Plus.

Keywords: mainstream; alternative; famous; modern; content analysis (search for similar items in EconPapers)
JEL-codes: A11 B10 B20 C88 (search for similar items in EconPapers)
Date: 2018
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