BANK MARKETING PROBLEMS AND SOME ASPECTS OF THEIR MANAGEMENT
Katamadze Davit (),
George Abuselidze (),
Katamadze Guliko and
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Katamadze Davit: Batumi Shota Rustaveli State University, Ninoshvili street 35. Batumi, Georgia
Katamadze Guliko: Batumi Shota Rustaveli State University, Ninoshvili street 35. Batumi, Georgia
Slobodianyk Anna: European University, Skopje, Faculty of Economics
Economics and Management, 2019, vol. 16, issue 2, 120-130
In order to identify existing problems in the realization of Georgian banking products, correct management of the solution and realization of their solutions, it is important to determine what the customer is based on when purchasing the bank product. During the acquisition of bank products, the customer draws attention to their ability to fulfill the obligations, family budget, and solvency. Debt payment schedule, terms, interest rate, etc. In particular, the basis for decision-making on the purchase of a bank product depends on the specifics of the work performed by the consumer's obligations. The commercial banks of our country should take into account the reasons for the decision making and the approaches to the purchase of bank products by consumers during the development of marketing strategies for banking products. Due to the low cost of population in Georgia, the problems of selling bank products were gradually accumulated. The regulations introduced by the National Bank have further fueled the problems of banking products. Especially this was the issue of issuing consumer and deposit loans by commercial banks. From this point of view, banking products are very urgent for our country, the purpose of which is to study the article.
Keywords: Banking Marketing; Banking Management; Banking Product; Client; Marketing Research of Banking Processes; Banking Technologies (search for similar items in EconPapers)
JEL-codes: G21 D41 M31 (search for similar items in EconPapers)
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