BANK MARKETING PROBLEMS AND SOME ASPECTS OF THEIR MANAGEMENT

Katamadze Davit (), George Abuselidze, Katamadze Guliko and Slobodianyk Anna
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Katamadze Davit: Batumi Shota Rustaveli State University, Ninoshvili street 35. Batumi, Georgia
Katamadze Guliko: Batumi Shota Rustaveli State University, Ninoshvili street 35. Batumi, Georgia
Slobodianyk Anna: European University, Skopje, Faculty of Economics

Economics and Management, 2019, vol. 16, issue 2, 120-130

Abstract: In order to identify existing problems in the realization of Georgian banking products, correct management of the solution and realization of their solutions, it is important to determine what the customer is based on when purchasing the bank product. During the acquisition of bank products, the customer draws attention to their ability to fulfill the obligations, family budget, and solvency. Debt payment schedule, terms, interest rate, etc. In particular, the basis for decision-making on the purchase of a bank product depends on the specifics of the work performed by the consumer's obligations. The commercial banks of our country should take into account the reasons for the decision making and the approaches to the purchase of bank products by consumers during the development of marketing strategies for banking products. Due to the low cost of population in Georgia, the problems of selling bank products were gradually accumulated. The regulations introduced by the National Bank have further fueled the problems of banking products. Especially this was the issue of issuing consumer and deposit loans by commercial banks. From this point of view, banking products are very urgent for our country, the purpose of which is to study the article.

Keywords: Banking Marketing; Banking Management; Banking Product; Client; Marketing Research of Banking Processes; Banking Technologies (search for similar items in EconPapers)
JEL-codes: D41 G21 M31 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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