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Elenita Velikova () and Stela Dimitrova ()
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Elenita Velikova: Department "Economics of tourism", University of National and World Economy
Stela Dimitrova: Department "Economics of tourism", University of National and World Economy

Economics and Management, 2019, vol. 16, issue 2, 189-199

Abstract: The tourism at night is a term that is usually associated with all the negative aspects of our modernity – alcohol, drugs, prostitution, gambling, violence, etc. In many cases Bulgaria makes no exceptions. Some of our best-known resorts have become world famous in spreading these phenomena and instead of competing with beautiful beaches and nature, we are popular as a destination which offers cheap alcohol and other entertainment. The night-time economy could generate significant revenue and tourism offers legal opportunities for this to happen which may differ greatly from these negative phenomena. In this article we aim to explore events as an opportunity to overcome the negative aspects of evening tourism as an essential part of the evening economy. We define them as an essential element in overcoming the negative image of Bulgaria as a tourist destination and a marketing tool for its promotion. The legislation in our country largely allows or at least does not prohibit the night entertainment, which is a prerequisite for organizing a number of night events that, through appropriate advertising and wider promotion, can change the image of Bulgaria as a tourist destination. Subject of research will be a number of positive practices which, on the one hand, consider the opportunities offered by the night life and on the other hand promote education, culture, history and the nature of our country. In order to achieve the goal set out in the article, we have applied the system approach, observation, abstraction, expert analysis, and some general science principles such as objectivity, dialectic, concretization, unity between theory and practice, system analysis, induction, deduction and others.

Keywords: tourism; events; night economy; nigh tourism (search for similar items in EconPapers)
JEL-codes: L83 G14 (search for similar items in EconPapers)
Date: 2019
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Handle: RePEc:neo:journl:v:16:y:2019:i:2:p:189-199