THE ROLE OF STRATEGIC MARKETING MANAGEMENT FOR COMPANY DEVELOPMENT

Dilyana Yaneva ()
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Dilyana Yaneva: South-West University "Neofit Rilski", Blagoevgrad, Faculty of Economics

Economics and Management, 2020, vol. 17, issue 2, 105-110

Abstract: The effective development of each company is inextricably linked to the perception of the principles of strategic marketing management. Combining the characteristics of strategic management with strategic marketing, the process aims to take advantage of the business opportunities and stable market position for achieving the company's goals. The key role of the process also consists in the necessity of making effective decisions and take adequate actions as a result of corporate strategies’ formulation and implementation.

Keywords: strategic management marketing; strategic management; strategic marketing; strategic decisions (search for similar items in EconPapers)
Date: 2020
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