THE DIGITAL TRANSFORMATION IN THE SERVICE OF BUSINESS

Elena Stavrova (), Dinka Zlateva () and Lubomira Pinelova ()
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Elena Stavrova: South-West University “Neofit Rilski”, Blagoevgrad, Faculty of Economics, Department of Finance and Accounting
Dinka Zlateva: South-West University “Neofit Rilski”, Blagoevgrad, Faculty of Economics, Department of Management and Marketing
Lubomira Pinelova: South-West University “Neofit Rilski”, Blagoevgrad, Faculty of Economics, Department of Tourism

Economics and Management, 2021, vol. 18, issue 1, 128-136

Abstract: People, business and the world, are changing at a fast pace. Constantly evolving technologies and how people use them transform their habits of access to information, interaction, and communication. Digital technologies are no longer a reserved part of innovative companies, and ordinary people integrate them seamlessly into their daily lives. What makes the digital revolution exciting is that everything is happening right now, and we are witnessing a historical transition from the traditional to the digital. Consumers are tired of media marketing and are now part of the global world. They want more commitment and more interaction. They spend most of their free time in a digital environment, and creatively oriented digital marketing is the way business will reach them. This article focuses on transforming entrepreneurial thinking by adapting the business to the new digital conditions and how the process of transforming supports business development.

Keywords: digital transformation; digital ecosystem; digital strategies (search for similar items in EconPapers)
JEL-codes: L10 M31 M37 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:neo:journl:v:18:y:2021:i:1:p:128-136

DOI: 10.37708/em.swu.v18i1.11

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