BRANDING A CITY WITH FILM FESTIVALS

Milen Filipov ()
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Milen Filipov: KIMEP University, Almaty, Department of Media and Communications

Economics and Management, 2021, vol. 18, issue 1, 137-143

Abstract: The research aims to explore the potential film festivals can offer to create their city brand. Film festivals are special events of shared experience, which combine the production and consumption of culture. They gather various participants such as producers, film studios, media representatives as well as spectators. The festival and the place where it happens become the attraction point for internal and international high-value tourism. It also offers a unique opportunity to a city to build its brand as a place of culture. Thus, to become a nationally and internationally recognizable, a must-visit cultural place, which could attract business and create job opportunities. Furthermore, some cities outperform national economies and become a vital driver of social, economic, technological, and cultural development. Such cities motivate more qualified and culturally conscious people to move to live in them.

Keywords: film festivals; city branding (search for similar items in EconPapers)
JEL-codes: D83 M31 M37 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:neo:journl:v:18:y:2021:i:1:p:137-143

DOI: 10.37708/em.swu.v18i1.12

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