TOWARDS A DIGITAL SUPPLY CHAIN AMONG RICE MILLERS: AN APPLICATION OF AJZEN MODEL

Muhammed Yazeed (), Ahmad Sani Usman (), Suleiman Usman () and Aliyu Magaji Mafindi ()
Additional contact information
Muhammed Yazeed: Department of Business Administration, Ahmadu Bello University, Zaria
Ahmad Sani Usman: Department of Accounting, Ahmadu Bello University, Zaria, MSc Procurement and Supply Chain Management
Suleiman Usman: Department of Business Administration, Ahmadu Bello University, Zaria
Aliyu Magaji Mafindi: Petroleum Training Institute (PTI) Effurun, Delta State

Economics and Management, 2023, vol. 20, issue 1, 32-42

Abstract: Despite advancements in technology worldwide, the understanding of digital supply chain is still in its early stages. The study focuses on Nigerian rice millers and employs the theory of planned behavior by Ajzen to investigate their intention to adopt digital supply chain. The research finds that previous studies have overlooked the role of perceived behavioral control in the relationship, thus the study examines its moderating effect on the relationship between attitudes and subjective norms and digital supply chain adoption. The research methodology involves a survey of 50 registered rice milling companies in Kaduna state, using a structural equation modeling (SEM) technique in conjunction with partial least squares. The findings reveal that a positive attitude and favorable subjective norms significantly influence digital supply chain adoption. Moreover, the study highlights that perceived behavioral control plays a significant moderating role between attitude and digital supply chain adoption.

Keywords: Social Norms; Descriptive Norm; Injunctive Norm; Entrepreneurial Orientation; Start-up Intention (search for similar items in EconPapers)
JEL-codes: M15 (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://em.swu.bg/images/SpisanieIkonomikaupload/S ... edited_corrected.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:neo:journl:v:20:y:2023:i:1:p:32-42

DOI: 10.37708/em.swu.v20i1.3

Access Statistics for this article

More articles in Economics and Management from Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD Contact information at EDIRC.
Bibliographic data for series maintained by Vladislav Krastev ().