PERSUASIVE COMMUNICATION IN PR AND THE LEISURE TIME

Rumjana Modeva
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Rumjana Modeva: SOUTHWESTERN UNIVERSITY “NEOFIT RILSKI”, BLAGOEVGRAD

Economics and Management, 2006, vol. 2, issue 1, 42-46

Abstract: The object of the research in the article is media which have attitude to the proposals and examples for organization of the leisure time to the consumers of their messages. In this meaning are analyzed popular fashion and show programmes which represent the interest of the audience and have strong impact to the model of behavior and organization of leisure time. The results from the sociological research are shown through the answers of the interviewed persons.

Keywords: persuasive communication; public relations (PR); leisure time (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:neo:journl:v:2:y:2006:i:1:p:42-46

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