CORPORATIVE CULTURE AND PERSUASIVE COMUNICATION IN PR OF THE COMPANIES

Rumjana Modeva
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Rumjana Modeva: SOUTHWESTERN UNIVERSITY ”NEOFIT RILSKI”, BLAGOEVGRAD

Economics and Management, 2006, vol. 2, issue 2, 50-55

Abstract: The basis of the article is the data for development of the world economy and contemporary facts which concerning the global advance of the corporative organizations of the international markets. The aim of the contents is introduction of the basic rules which characterize persuasive communication of PR communication for keeping and development of the consumer’s interest in the dynamic of the globalization.

Keywords: corporative culture; persuasive comunication; public relations (PR); companies (search for similar items in EconPapers)
Date: 2006
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