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CRITERIA AND REQUIREMENTS IN THE STUDIES OF THE COMMUNICATION IMPACT ON THE SOCIAL ENVIRONMENT

Plamen Bratanov
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Plamen Bratanov: South-west university "Neofit Rilski"

Economics and Management, 2007, vol. 3, issue 1, 61-69

Abstract: The paper deals with the pragmatic view that different models of social communication (independently of the research goals and the limitations established by them in each separate case), should investigate not only the elements of communication in the modern hyper environment, but also their interaction, taking place on individual (intrapersonal and interpersonal), group (within a group and between different groups), organisational (management) and mass-media levels.

Keywords: System approach; Communication models; Elements of communication; Subject of communication; Hyper environment and etc. (search for similar items in EconPapers)
Date: 2007
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