INTERACTIVITY OF THE AIMS IN THE CONTEMPORARY PERSUASIVE COMMUNICATION

Rumjana Modeva
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Rumjana Modeva: South-west university "Neofit Rilski"

Economics and Management, 2007, vol. 3, issue 2, 65-70

Abstract: It is made an attempt to elaborate the basic and important interactive relations between persuasion and communication in the context of the publicity and contemporary PR techniques. Having in mind the diversity of the practices of the persuasive communication is followed the chronology of its appearing and meaning. In the contemporary informational society the penetrating in the conscience and change of the attitudes of the public are strongly influenced by the harmonization of the communications through persuasion. In this meaning the contemporary book is connected with the desire to analyze the possibilities of such types of connections with the public in the context of the educational contents and in dependence of the necessity to create practical abilities of the students to work with the matter of Public relations.

Keywords: interactive relations; publicity; contemporary PR techniques (search for similar items in EconPapers)
Date: 2007
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