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COMPETITIVENESS AND STRATEGIC POSSIBILITIES FOR THE BULGARIAN TOURISM

Maria Stankova
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Maria Stankova: SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD

Economics and Management, 2008, vol. 4, issue 1, 56-61

Abstract: The definition of tourism industry as a priority for the economic development of Bulgaria is of a high importance for the state position in international competitive classifications. This necessitates a research work on the competitive parameters and the possibilities for its increase in the business environment and in the aspects of firm strategic planning.

Keywords: the product of tour agencies; global market; competitive parameters; strategic planning; firm policy (search for similar items in EconPapers)
Date: 2008
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