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MARKETING MIX IN BUSINESS TOURISM

Julieta Trifonova
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Julieta Trifonova: SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD

Economics and Management, 2010, vol. 6, issue 1, 131-137

Abstract: The purpose of this paper is to study the specific characteristics of the marketing mix elements in business tourism. Analysis is focused on the four basic components: product, price, place and promotion. Business tourism is concerned with people travelling for purposes which are related to their work. As such, this specific sector needs various and unique techniques to market and launch the product of business tourism. Basically, the implementation of different marketing instruments involves the efforts of many organizations and experts. The final result is a fully new product aiming to gain a competitive market advantage for its creators.

Keywords: business tourism; marketing mix; product; price; place; promotion (search for similar items in EconPapers)
Date: 2010
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