THE ROLE OF MARKETING IN ANTI-CRISIS MANAGEMENT IN HOTEL BUSINESS

Vyara Kyurova
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Vyara Kyurova: SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD

Economics and Management, 2013, vol. 9, issue 1, 18-23

Abstract: Currently, the hotel business works in condition of finance and economic crisis. The crisis turns out negative influence to tourist consumption as well as economic activity of hotel business. Main sense for effective management of this kind of business has learning and knowing the processes, which going along with beginning and running crisis processes and abilities for their overcome. In this kind of condition, main requirement for economic development of hotel business has appeared his active work on the market. For this purpose it is necessary this kind of business to form and proceed marketing policy adequate on changes of inner and outer environment. In this context, the purpose of this working out is to reveal the role of marketing in condition of anti-crisis management in hotel business.

Keywords: marketing; anti-crisis management; hotel business (search for similar items in EconPapers)
Date: 2013
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