STUDY OF THE MARKETING EXPERIENCE AT THE DESTINATIONS IN THE WORLD BASED ON THE PROGRESS OF THE ARTS AND ENTERTAINMENT IN THE DEVELOPMENT OF TOURISM PRODUCTS

Nikolai Tsonev
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Nikolai Tsonev: UNIVERSITY OF NATIONAL AND WORLD ECONOMY, SOFIA

Economics and Management, 2013, vol. 9, issue 3, 26-34

Abstract: Destination marketing should achieve the strategic goals set by the analysis of the interested parties, and to correspond with supply and demand, using the full range of marketing tools to communicate with customers and suppliers. The consumers have special requests for their journey, entertainment and educational experiences. Therefore, the topics of destinations and their interpretation become more important for the future. Human resources, training and cooperation between competing and complementary destinations enable the regions to learn from each other and adapt to the demands and requirements of the customers. Innovative Marketing, led by the researches and utilization of new technologies will be the only way to manage and marketing the competing destinations in the future.

Keywords: destination marketing; destinations; tourism product; arts and entertainment (search for similar items in EconPapers)
Date: 2013
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