CORPORATE REPUTATION AND CONSUMER ATTITUDES. BUSINESS AND CONSUMERS' BEHAVIOUR

Martin Jack Assa
Additional contact information
Martin Jack Assa: SOFIA UNIVERSITY “ST. KLIMENT OHRIDSKI”

Economics and Management, 2013, vol. 9, issue 4, 15-22

Abstract: The article explains how to create a "corporate reputation", its relation to "corporate social responsibility" and how it influences consumer attitudes. It further specifies the types of consumer attitudes and how they are generated by some attributes of the product/service. Researches on the attitudes’ impact on the purchase behavior are presented and its change during and after the last economic crisis. In accordance to recent studies, the types of consumers are categorized by their market behavior.

Keywords: corporate reputation; corporate social responsibility; consumer attitudes; consumer behavior to purchase (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

Downloads: (external link)
http://em.swu.bg/images/SpisanieIkonomikaupload/Sp ... 20BUSINESS%20AND.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:neo:journl:v:9:y:2014:i:4:p:15-22

Access Statistics for this article

More articles in Economics and Management from Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD Contact information at EDIRC.
Bibliographic data for series maintained by Vladislav Krastev ().