DISTRIBUTION POLICY OF THE HOTEL BUSINESS

Vyara Kyurova
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Vyara Kyurova: SOUTH-WEST UNIVERSITY “NEOFIT RILSKI”, BLAGOEVGRAD

Economics and Management, 2013, vol. 9, issue 4, 23-28

Abstract: One of the most important challenges that the entrepreneurial business in the hotel industry faces, especially in the current times of crisis and highly competitive environment, is how to market its products. The distribution policy is therefore of primary significance for the condition and development of the entrepreneurial activity in the hotel industry. It is a major factor in the marketing policy of the hotel. In this context, the aim of this paper is to identify the main problems of the distribution policy of the hotel business. The analyses and conclusions on the so stated problem are based on data from a survey of 67 hoteliers in the administrative district of Blagoevgrad.

Keywords: distribution policy; hotel business; distribution channels (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:neo:journl:v:9:y:2014:i:4:p:23-28

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