Student Relationship Management in Germany – Foundations and Opportunities

Andreas Hilbert (), Karoline Schönbrunn () and Sophie Schmode ()
Additional contact information
Andreas Hilbert: Business Informatics at the Technische Universität Dresden
Karoline Schönbrunn: Business Informatics at the Technische Universität Dresden
Sophie Schmode: Business Informatics at the Technische Universität Dresden

management revue - Socio-Economic Studies, 2007, vol. 18, issue 2, 204-219

Abstract: The objective of the article is to introduce to the topic of Student Relationship Management (SRM) in Germany. The concept has been derived from the idea of a Customer Relationship Management (CRM), which has already been successfully implemented in many enterprises. Its objective is to canvass for customers, obtain their loyalty towards the company and, if necessary, win them back. Furthermore, potential uses of a SRM within the context of Higher Education Management will be demonstrated by means of examples of German universities and by applying new methods.

Keywords: Student Relationship Management; Customer Relationship Management; Higher Education Management; Data Mining; Student satisfaction (search for similar items in EconPapers)
JEL-codes: F23 J53 M10 (search for similar items in EconPapers)
Date: 2007
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://www.nomos-elibrary.de/10.5771/0935-9915-2007-2-204 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nms:mamere:doi_10.1688/1861-9908_mrev_2007_02_hilbert

Ordering information: This journal article can be ordered from
Nomos Verlagsgesellschaft mbH & Co. KG, Waldseestraße 3-5, 76530 Baden-Baden, Germany
https://www.nomos-sh ... w.aspx?product=29288

Access Statistics for this article

management revue - Socio-Economic Studies is currently edited by Simon Fietze, Wenzel Matiaske, Ina Aust, Matthias Baum, Susanne Gretzinger, Sylvia Rohlfer and Florian Schramm

More articles in management revue - Socio-Economic Studies from Nomos Verlagsgesellschaft mbH & Co. KG
Bibliographic data for series maintained by Nomos Verlagsgesellschaft mbH & Co. KG ().