User Value Perception of Native Apps versus Mini Programs: A Means-End Theory Approach

Sunghan Ryu, Kathleen Cheng and Maximilian Schreieck

SMR - Journal of Service Management Research, 2022, vol. 6, issue 3, 167-180

Abstract: This study examines the differences between native mobile applications (native apps) and mini programs (MPs) by identifying the attributes and consequences of both types of applications and comparing users’ value perceptions of them. We employ the means-end theory approach, suggesting a hierarchical representation of attributes, consequences, and values. 11 in-depth qualitative interviews were conducted with experienced users of native apps and MPs in the tourism and travel context. The interviews generated two lists of attributes, consequences, and values from the coding processes: one for native apps and the other for MPs. Eight hierarchical value maps are created according to the association between the components at different levels, suggesting shared and unique values generated from using MPs in conjunction with native apps. Our study contributes to the pioneering literature on MPs and, more broadly, to the literature on mobile platform ecosystems in information systems and service research.

Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.nomos-elibrary.de/10.5771/2511-8676-2022-3-167 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nms:nomsmr:10.5771/2511-8676-2022-3-167

Ordering information: This journal article can be ordered from
Nomos Verlagsgesellschaft mbH & Co. KG, Waldseestraße 3-5, 76530 Baden-Baden, Germany
https://www.nomos-sh ... -research-id-114066/

DOI: 10.5771/2511-8676-2022-3-167

Access Statistics for this article

SMR - Journal of Service Management Research is currently edited by Prof. Dr. Marion Büttgen, Prof. Dr. Andreas Eggert, Prof. Dr. Heiner Evanschitzky, Prof. Dr. Christiane Hipp, Prof. Dr. Jens Hogreve, Prof. Dr. Joachim Hüffmeier, Prof. Dr. Helmut Krcmar and Prof. Dr. Martin Matzner

More articles in SMR - Journal of Service Management Research from Nomos Verlagsgesellschaft mbH & Co. KG
Bibliographic data for series maintained by Nomos Verlagsgesellschaft mbH & Co. KG ().