A Duality Based Perspective on Successful Servitization – Conceptualizing a Dual Transformation Structure and Transformation Paths

Manfred Bruhn, Bettina Bürkin and Karsten Hadwich

SMR - Journal of Service Management Research, 2022, vol. 6, issue 3, 181-203

Date: 2022
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DOI: 10.5771/2511-8676-2022-3-181

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