Swissness – Ein Entscheidungsfaktor im internationalen Standortwettbewerb?

Roland Scherer

Die Unternehmung - Swiss Journal of Business Research and Practice, 2015, vol. 69, issue 2, 172-181

Abstract: Swissness is a crucial location factor for Switzerland to establish itself within the international competition between places. Location decisions of firms are based not only on objectively measurable information. The decision-making process is often affected by emotional and soft factors too. The “image of a region”, that decision makers have in their minds, plays an essential role. It often leads to an intuitively taken preselection. In recent years, the number of foreign companies that have settled down in Switzerland has declined. This process can be observed, despite Swiss objective location factors stay at a high level. This raises the question of whether the image of Switzerland - Swissness - has suffered some “damages”.

Date: 2015
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DOI: 10.5771/0042-059X-2015-2-172

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Die Unternehmung - Swiss Journal of Business Research and Practice is currently edited by Prof. Dr. Artur Baldauf, Universität Bern, Prof. Dr. Manfred Bruhn, Universität Basel, Prof. Dr. Pascal Gantenbein, Universität Basel (geschäftsführend), Prof. Dr. Markus Gmür, Universität Fribourg, Prof. Dr. Klaus Möller, Universität St. Gallen, Prof. Dr. Günter Müller-Stewens, Universität St. Gallen, Prof. Dr. Dr. h.c. Margit Osterloh, Universität Zürich, Prof. Dr. Dieter Pfaff, Universität Zürich and Prof. Dr. Martin Wallmeier, Universität Fribourg

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