Herausforderungen des Innovationsmanagements in Netzwerken am Beispiel des Tourismus – von der Theorie zur Praxis

Pietro Beritelli and Thomas Bieger

Die Unternehmung - Swiss Journal of Business Research and Practice, 2015, vol. 69, issue 3, 255-278

Abstract: Innovation in tourism occurs mostly at interorganizational level. In addition, it has to be considered that visitors play an eminent role due to their personal involvement as co-producers of their own tourist experience. Finally, these experiences must be embedded in a specific environment with peculiarities of the location such as relationships among actors, organizational and institutional settings and natural and cultural resources. Such a particular framework calls for a specific, tourism related discussion and approach. Our conceptual article presents in its first main part based on the example of peculiarities of tourism the challenges that innovations in networks pose to actors and organizations. We then propose a theory based framework for action. The second main section paves the way for practice with the help of successfully applied instruments and methods and how they contribute to effective network innovation in tourism. The article concludes with implications and recommendations for other industries.

Date: 2015
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DOI: 10.5771/0042-059X-2015-3-255

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Die Unternehmung - Swiss Journal of Business Research and Practice is currently edited by Prof. Dr. Artur Baldauf, Universität Bern, Prof. Dr. Manfred Bruhn, Universität Basel, Prof. Dr. Pascal Gantenbein, Universität Basel (geschäftsführend), Prof. Dr. Markus Gmür, Universität Fribourg, Prof. Dr. Klaus Möller, Universität St. Gallen, Prof. Dr. Günter Müller-Stewens, Universität St. Gallen, Prof. Dr. Dr. h.c. Margit Osterloh, Universität Zürich, Prof. Dr. Dieter Pfaff, Universität Zürich and Prof. Dr. Martin Wallmeier, Universität Fribourg

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