Reputational Risk Management in the German Insurance Industry

Graf von der Schulenburg, Will, and Linderkamp,

Die Unternehmung - Swiss Journal of Business Research and Practice, 2017, vol. 71, issue 3, 239-257

Abstract: This paper examines the status quo in the execution and organizational anchoring of reputational risk management and control in selected German insurance companies in light of the implementation of the ORSA process in the Solvency II framework. Reputational risks face the issues of innovative and complex character, thus we conducted interviews with experts from the insurance sector and evaluated them using the qualitative content analysis of Mayring. We found that the management of reputational risks showed different levels of maturity. Most of the interviewed insurance companies revealed a significant backlog, due to their failure in prioritizing reputational risks. Therefore our findings are interesting for insurance practitioners as well as for academics mainly due to the lack of adequate measuring units, techniques and processes to appropriately handle reputational risk.

Date: 2017
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DOI: 10.5771/0042-059X-2017-3-239

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Die Unternehmung - Swiss Journal of Business Research and Practice is currently edited by Prof. Dr. Artur Baldauf, Universität Bern, Prof. Dr. Manfred Bruhn, Universität Basel, Prof. Dr. Pascal Gantenbein, Universität Basel (geschäftsführend), Prof. Dr. Markus Gmür, Universität Fribourg, Prof. Dr. Klaus Möller, Universität St. Gallen, Prof. Dr. Günter Müller-Stewens, Universität St. Gallen, Prof. Dr. Dr. h.c. Margit Osterloh, Universität Zürich, Prof. Dr. Dieter Pfaff, Universität Zürich and Prof. Dr. Martin Wallmeier, Universität Fribourg

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