Strategien im Wandel: Theoretische Überlegungen und empirische Hinweise für eine Mikrofundierung des strategischen Managements

Simon Gollisch, Barbara Hedderich and Ludwig Theuvsen

Die Unternehmung - Swiss Journal of Business Research and Practice, 2018, vol. 72, issue 2, 169-191

Abstract: The study at hand considers strategic management from a behavioral point of view. On the basis of prior knowledge from business and organizational sciences as well as from experimental psychology we conceptualize a microfoundational approach. Our concept will then be operationalized by employing a discrete choice experiment. As we explain strategic changes with the decision makers’ cognitive properties, our concept helps to deepen the understanding about strategic transformation processes which will be helpful against the background of increasing environmental change. Our paper also shows a possible way for closing the gap between micro and macro approaches of strategic management which may serve as a starting point for further research.

Date: 2018
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DOI: 10.5771/0042-059X-2018-2-169

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Die Unternehmung - Swiss Journal of Business Research and Practice is currently edited by Prof. Dr. Artur Baldauf, Universität Bern, Prof. Dr. Manfred Bruhn, Universität Basel, Prof. Dr. Pascal Gantenbein, Universität Basel (geschäftsführend), Prof. Dr. Markus Gmür, Universität Fribourg, Prof. Dr. Klaus Möller, Universität St. Gallen, Prof. Dr. Günter Müller-Stewens, Universität St. Gallen, Prof. Dr. Dr. h.c. Margit Osterloh, Universität Zürich, Prof. Dr. Dieter Pfaff, Universität Zürich and Prof. Dr. Martin Wallmeier, Universität Fribourg

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