Wirtschaftliche Ziele, Gemeindegrößen und strategische Probleme der christlichen Kirchen in DeutschlandFür viele hilfreiche Kommentare & Anregungen danken wir Ulrike Holder, Benedikt Jürgens, Kilian Krieger, Aloys Prinz, Philip Wollborn und Edesa Yadegar, für wichtige Einsichten Generalvikar em. Norbert Kleyboldt sowie zwei sehr konstruktiven anonymen Gutachtern. Verbleibende Fehler gehen auf das Konto der Autoren. – eine tentative Analyse

Thomas Ehrmann and Jörg B. Kühnapfel

Die Unternehmung - Swiss Journal of Business Research and Practice, 2018, vol. 72, issue 4, 369-389

Abstract: The Christian churches in Germany face both continual loss of members and of status in society. It is quite difficult for the churches to develop strategies to overcome these challenges. A direct analysis of church activities is difficult due to lack of transparency. Therefore we try to deliver an indirect analysis that assumes specific objectives of the Christian churches and derives their position from a perspective of the economics of religion. The focus of the analysis is both on the optimal size of congregations and on strategic options for churches to confront the problems of their declining market. The result of the analysis shows the churches facing multidimensional problems, without being able to reasonably respond to them in their present form of organization.

Date: 2018
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DOI: 10.5771/0042-059X-2018-4-369

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Die Unternehmung - Swiss Journal of Business Research and Practice is currently edited by Prof. Dr. Artur Baldauf, Universität Bern, Prof. Dr. Manfred Bruhn, Universität Basel, Prof. Dr. Pascal Gantenbein, Universität Basel (geschäftsführend), Prof. Dr. Markus Gmür, Universität Fribourg, Prof. Dr. Klaus Möller, Universität St. Gallen, Prof. Dr. Günter Müller-Stewens, Universität St. Gallen, Prof. Dr. Dr. h.c. Margit Osterloh, Universität Zürich, Prof. Dr. Dieter Pfaff, Universität Zürich and Prof. Dr. Martin Wallmeier, Universität Fribourg

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