Die Vision als Erfolgsfaktor: Ein Rahmenmodell für den strategischen Einsatz von Visionen bei M&A-Transaktionen

Anna Katharina Klostermann and Henning Düsterhoff

Die Unternehmung - Swiss Journal of Business Research and Practice, 2020, vol. 74, issue 1, 34-54

Abstract: Although controversially discussed, strategic vision is considered an important function in the context of strategic activity. Against this background, the present explorative study aims to examine the sig- nificance of the strategic vision on the basis of M&A, a strategic core activity. Based on an abductive research design, we develop a framework for the managerial conceptualization of visions. Although difficult to operationalize, the vision is of high significance for managers, especially in change-intensive M&A. A positive influence on the success of M&A, however, requires an extended, process-specific conceptualization of the vision. This activity promotes the tangibility of strategic vision and thus opens up potential for a broader application in practice.

Date: 2020
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DOI: 10.5771/0042-059X-2020-1-34

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Die Unternehmung - Swiss Journal of Business Research and Practice is currently edited by Prof. Dr. Artur Baldauf, Universität Bern, Prof. Dr. Manfred Bruhn, Universität Basel, Prof. Dr. Pascal Gantenbein, Universität Basel (geschäftsführend), Prof. Dr. Markus Gmür, Universität Fribourg, Prof. Dr. Klaus Möller, Universität St. Gallen, Prof. Dr. Günter Müller-Stewens, Universität St. Gallen, Prof. Dr. Dr. h.c. Margit Osterloh, Universität Zürich, Prof. Dr. Dieter Pfaff, Universität Zürich and Prof. Dr. Martin Wallmeier, Universität Fribourg

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