Implementation of Design Thinking to Improve Organizational Agility in an SME

Simon Fischer, Christoph Lattemann, Beke Redlich and Ricardo Guerrero

Die Unternehmung - Swiss Journal of Business Research and Practice, 2020, vol. 74, issue 2, 136-154

Abstract: This research shows that the application of the creative innovation approach Design Thinking (DT) in corporate development projects fosters organizational agility (OA). Our study reveals that due to DT, an agile subculture arises in a small and medium sized company (SME), which over time, is spread throughout the company, and ultimately stimulates OA in three focal areas: (1) communication and pursuit of organizational goals, (2) organizational culture, and (3) operational activities. This paper presents a framework to explain the interrelations of key themes of DT and aspects of OA by evaluating and presenting the results of a two-year research project on the implementation of DT and its effects on OA in an SME. This exploratory framework may be used as a basis for further studies.

Date: 2020
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DOI: 10.5771/0042-059X-2020-2-136

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Die Unternehmung - Swiss Journal of Business Research and Practice is currently edited by Prof. Dr. Artur Baldauf, Universität Bern, Prof. Dr. Manfred Bruhn, Universität Basel, Prof. Dr. Pascal Gantenbein, Universität Basel (geschäftsführend), Prof. Dr. Markus Gmür, Universität Fribourg, Prof. Dr. Klaus Möller, Universität St. Gallen, Prof. Dr. Günter Müller-Stewens, Universität St. Gallen, Prof. Dr. Dr. h.c. Margit Osterloh, Universität Zürich, Prof. Dr. Dieter Pfaff, Universität Zürich and Prof. Dr. Martin Wallmeier, Universität Fribourg

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