Der Einfluss der Digitalisierung auf das Preismanagement – Ansatzpunkte, Modelle und Methoden

Oliver Roll and Patrick Loh

Die Unternehmung - Swiss Journal of Business Research and Practice, 2020, vol. 74, issue 4, 334-348

Abstract: Digitalization leads to an increasing number of digital offers, a better data availability and new approaches for the usage of data, software and artificial intelligence in pricing. Thereby, digitalization affects fundamental approaches, models and methods of price management and simultaneously creates new opportunities and chances. This practice-oriented article reveals selected facets of the influence of digitalization on price management and points out opportunities and need for action. On this basis, the authors draw relevant conclusions regarding the practice of price management.

Date: 2020
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DOI: 10.5771/0042-059X-2020-4-334

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Die Unternehmung - Swiss Journal of Business Research and Practice is currently edited by Prof. Dr. Artur Baldauf, Universität Bern, Prof. Dr. Manfred Bruhn, Universität Basel, Prof. Dr. Pascal Gantenbein, Universität Basel (geschäftsführend), Prof. Dr. Markus Gmür, Universität Fribourg, Prof. Dr. Klaus Möller, Universität St. Gallen, Prof. Dr. Günter Müller-Stewens, Universität St. Gallen, Prof. Dr. Dr. h.c. Margit Osterloh, Universität Zürich, Prof. Dr. Dieter Pfaff, Universität Zürich and Prof. Dr. Martin Wallmeier, Universität Fribourg

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