Managing Experiential Co-creations in Cooperative Networks – Learnings from Tourism

Thomas Bieger and Christian Laesser

Die Unternehmung - Swiss Journal of Business Research and Practice, 2021, vol. 75, issue 1, 1-10

Abstract: Tourism is a multidimensional phenomenon that not only represents an important global economic sector, but also influences geographical patterns, social communities, regional economic networks, and political relations. Due to the comprehensive nature and integrative character of the tourism sector, there have always been efforts to analyze this object of investigation based on systemic and cross-disciplinary approaches. One of the main properties of tourism services is the dependence on co-creation, because tourism products consist of various service elements delivered by independent companies and even customers. This special issue features contributions that cover different perspectives on the coordination of the tourism service chain. It also contains articles dealing with important resources with public good character for tourism company networks and destinations such as data and quality of labor markets. Second homes open access to important resources for destinations. The different roles of customers as co-producers, customers, and even investors is a topic covered in the last contribution.

Date: 2021
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DOI: 10.5771/0042-059X-2021-1-1

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Die Unternehmung - Swiss Journal of Business Research and Practice is currently edited by Prof. Dr. Artur Baldauf, Universität Bern, Prof. Dr. Manfred Bruhn, Universität Basel, Prof. Dr. Pascal Gantenbein, Universität Basel (geschäftsführend), Prof. Dr. Markus Gmür, Universität Fribourg, Prof. Dr. Klaus Möller, Universität St. Gallen, Prof. Dr. Günter Müller-Stewens, Universität St. Gallen, Prof. Dr. Dr. h.c. Margit Osterloh, Universität Zürich, Prof. Dr. Dieter Pfaff, Universität Zürich and Prof. Dr. Martin Wallmeier, Universität Fribourg

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