Antezedenzien und Konsequenzen von angebotsseitig ausgelöstem Engagement: Die Beziehung von Destinationen und Zweitwohnungsbesitzenden

Aristid Klumbies

Die Unternehmung - Swiss Journal of Business Research and Practice, 2021, vol. 75, issue 1, 96-116

Abstract: This comparative case study compares how two Swiss destinations actively trigger engagement to engage their second-home owners. The study analyzes antecedents and consequences of supplier-induced engagement for a company-type and a community-type destination. The result identifies seven antecedents and seven consequences of engagement for the destination. The antecedents of supplier-induced engagement are involvement, commitment, appreciation, trust, hospitality, social change, and the market situation. The consequences of supplier-induced engagement are loyalty, sense of community/ownership, resonance, shared identity, attractiveness of the destination, monetary aspects, and awareness/word-of-mouth.

Date: 2021
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DOI: 10.5771/0042-059X-2021-1-96

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Die Unternehmung - Swiss Journal of Business Research and Practice is currently edited by Prof. Dr. Artur Baldauf, Universität Bern, Prof. Dr. Manfred Bruhn, Universität Basel, Prof. Dr. Pascal Gantenbein, Universität Basel (geschäftsführend), Prof. Dr. Markus Gmür, Universität Fribourg, Prof. Dr. Klaus Möller, Universität St. Gallen, Prof. Dr. Günter Müller-Stewens, Universität St. Gallen, Prof. Dr. Dr. h.c. Margit Osterloh, Universität Zürich, Prof. Dr. Dieter Pfaff, Universität Zürich and Prof. Dr. Martin Wallmeier, Universität Fribourg

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