Lost in Big Data? Mehr Mut zu Experimenten in der Forschung

Frauke von Bieberstein and Stefanie Jaussi

Die Unternehmung - Swiss Journal of Business Research and Practice, 2021, vol. 75, issue 2, 207-214

Abstract: Big Data is on the rise - and the possibilities for research seem endless. The enormous amounts of data allow analyses that were not imaginable in the past. However, serious problems can arise when causal relationships are proposed based on correlations that may not even exist. We present experiments as a way to identify causal relationships and show different applications of experimental research: In the field, in the laboratory, and in a combination of the two. Finally, we argue that Big Data paired with experimental research designs can be an exciting combination.

Date: 2021
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DOI: 10.5771/0042-059X-2021-2-207

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Die Unternehmung - Swiss Journal of Business Research and Practice is currently edited by Prof. Dr. Artur Baldauf, Universität Bern, Prof. Dr. Manfred Bruhn, Universität Basel, Prof. Dr. Pascal Gantenbein, Universität Basel (geschäftsführend), Prof. Dr. Markus Gmür, Universität Fribourg, Prof. Dr. Klaus Möller, Universität St. Gallen, Prof. Dr. Günter Müller-Stewens, Universität St. Gallen, Prof. Dr. Dr. h.c. Margit Osterloh, Universität Zürich, Prof. Dr. Dieter Pfaff, Universität Zürich and Prof. Dr. Martin Wallmeier, Universität Fribourg

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