Real-time decision support promotes pro-environmental behavior

Daniel Bregulla

Die Unternehmung - Swiss Journal of Business Research and Practice, 2022, vol. 76, issue 3, 298-314

Abstract: In this controlled online experiment, I show how a transparent decision support environment promotes people’s pro-environmental behavior. Participants complete a validated experimental protocol (i.e., the Carbon Emission Task), where they are asked to trade off financial gains and environmental externalities. In a treatment where participants receive decision support via colored feedback, they engage in more pro-environmental behavior than in a neutral control treatment. Furthermore, pro-environmental values positively correlate with corresponding behavior in both treatments. The data does not support the hypothesis that decision support moderates the relationship between pro-environmental values and pro-environmental behavior, or that the correlation between environmental motivation and behavior is moderated to a lesser extent by self-control under the decision support treatment.

Date: 2022
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DOI: 10.5771/0042-059X-2022-3-298

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Die Unternehmung - Swiss Journal of Business Research and Practice is currently edited by Prof. Dr. Artur Baldauf, Universität Bern, Prof. Dr. Manfred Bruhn, Universität Basel, Prof. Dr. Pascal Gantenbein, Universität Basel (geschäftsführend), Prof. Dr. Markus Gmür, Universität Fribourg, Prof. Dr. Klaus Möller, Universität St. Gallen, Prof. Dr. Günter Müller-Stewens, Universität St. Gallen, Prof. Dr. Dr. h.c. Margit Osterloh, Universität Zürich, Prof. Dr. Dieter Pfaff, Universität Zürich and Prof. Dr. Martin Wallmeier, Universität Fribourg

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