On the determinants of regional sustainable electricity consumption: Individual preferences and regional co-benefits

Christoph Feldhaus, Marvin Gleue, Andreas Löschel and Vincent Weidenbörner

Die Unternehmung - Swiss Journal of Business Research and Practice, 2022, vol. 76, issue 3, 338-359

Abstract: In an online study representative for Germany with 1,200 participants, we investigate which factors influence the demand for regionally produced electricity and the acceptance of the expansion of regional electricity generation capacities. In our regression analyses, we show that the preference for regional electricity is driven by demographic characteristics (gender, age, and education) as well as by individual economic preferences, regional identity, and our respondents’ perception of regional co-benefits. The efficient utilization of regional sustainable power generation capacities will play a crucial role in the realization of the ‘energy transition’. Our results show factors that are related to the preferences for regional electricity and could hence be used for marketing regional energy.

Date: 2022
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DOI: 10.5771/0042-059X-2022-3-338

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Die Unternehmung - Swiss Journal of Business Research and Practice is currently edited by Prof. Dr. Artur Baldauf, Universität Bern, Prof. Dr. Manfred Bruhn, Universität Basel, Prof. Dr. Pascal Gantenbein, Universität Basel (geschäftsführend), Prof. Dr. Markus Gmür, Universität Fribourg, Prof. Dr. Klaus Möller, Universität St. Gallen, Prof. Dr. Günter Müller-Stewens, Universität St. Gallen, Prof. Dr. Dr. h.c. Margit Osterloh, Universität Zürich, Prof. Dr. Dieter Pfaff, Universität Zürich and Prof. Dr. Martin Wallmeier, Universität Fribourg

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